Kanen Festival


This Municipality of 21 Barangays and more than 47,000 residents is set to launch its “1st Kanen (or native cakes) Festival” on December 29, 2014 at 1:00 PM infront of its Municipal Hall. The launching will be graced by top Municipal Officials with Mr. Modesto D. Baloloy, Chief Tourism Operations Officer of the Department of Tourism, Regional Office I in San Fernando City, La Union as the Special Guest of Honor and Speaker.

Among the native cakes to be featured will be suman, latik and bibingka– all by-products of glutinous rice. Such rice came from a special breed of glutinous palay widely planted in the rich farmlands of Urbiztondo. It is a Festival of gratitude and thanksgiving by the Urbiztondonian farmers and the townspeople as farming is their predominant occupation.

For the purpose of the Festival, all the 21 Barangays have been clustered into three. Each cluster has been assigned a cake to prepare. Cluster I (7 barangays) will prepare 500 pieces each of Suman for a total of 3500 pieces. Cluster II (7 Barangays) will each prepare 3 sets approximately one-foot in diameter and 2-inches thick of Latik for a total of 21 sets and Cluster III (7 Barangays) will each prepare 3 sets of Bibingka for the same dimensions like Cluster II also for a total of 21 sets.

Experts in cake making and baking have been invited to judge the best prepared and tastiest cake for each cluster. After the announcement of winning Barangays, these cakes will be shared and given away for free to the public in the spirit of thanksgiving and sharing.

The Local Government of Urbiztondo, Pangasinan under its new and youthful Municipal Mayor Martin Raul S. Sison II will pursue native cakes as its One Town, One Product (OTOP). It will tap the assistance of government agencies (like DOST, DTI and DOT) to promote the same for productivity and tourism purposes. (by RMV).